Privacy Policy

Protecting Your Personal Data

Responsible Entity
PRIMETRANSFERS AHMETI (also known as Prime Transfers)
Pfändwiesenstrasse 12
8152 Opfikon
Switzerland
CHE-351.174.379
Email: [email protected]
Phone: +41 76 805 87 70

A. General Information on Data Processing

We collect and process personal data exclusively to provide our vehicle booking services. Our company is based in Switzerland and we also offer services to customers in the European Union and the UAE.

Legal Frameworks

We process personal data in accordance with:

• The Swiss Federal Act on Data Protection (revDSG)

• The EU General Data Protection Regulation (GDPR) for customers located in the EU

Depending on the purpose, our legal bases include:

• Consent (Art. 6(1)(a) GDPR)

• Contract performance or pre-contractual steps (Art. 6(1)(b) GDPR)

• Legitimate interests (Art. 6(1)(f) GDPR), such as website improvement or fraud prevention

• Compliance with legal obligations (Art. 6(1)(c) GDPR)

B. Data We Collect

We collect the following personal data when you book a vehicle through our website:

• Full name

• Email address

• Phone number

• Pickup and drop-off address

This data is necessary to confirm and fulfill your booking.

C. Payment Processing

Online payments are securely processed via Stripe, to which users are redirected during checkout. We do not store or process payment card information on our website.

We also support offline payment options:

• Cash payment upon pickup

• Bank transfer (details are sent by email)

D. Booking Data and Email Communication

Booking data is stored in our secure email system and used only to:

• Process your request

• Send booking confirmations and updates

Our email servers are configured with encrypted connections (e.g., TLS), and access is restricted to authorized staff only.

E. Use of Tracking and Website Tools

We use the following third-party tools to ensure functionality and improve service:

• Google Analytics – To analyze website traffic and performance

• Google Tag Manager – To manage tags and tracking scripts

• Meta Pixel – To monitor advertising performance

• Cloudflare – For website security and load optimization

• Google Maps API – To calculate and display pickup/dropoff distance and locations

• Google reCAPTCHA – To protect our forms from spam and bots

These tools may process data such as your IP address, browser info, or behavioral patterns. They may also use cookies or similar technologies, which are only activated after you provide consent through our cookie banner.

F. Cookie Usage and Consent

Our website uses cookies for:

• Basic functionality

• Security

• Analytics and performance

• Marketing (with your consent)

You can manage your cookie preferences at any time using the settings on our website or in your browser.

G. Data Retention

• Booking data: Retained as required by tax and commercial law (typically up to 10 years)

• Email inquiries: Retained as long as necessary to handle your request

• Analytics data: Retained in anonymized form only

H. Your Rights

You have the following rights under the Swiss Federal Act on Data Protection and the GDPR:

1. Right to access your data

2. Right to correction of inaccurate data

3. Right to erasure (“right to be forgotten”)

4. Right to restrict processing

5. Right to data portability

6. Right to object to processing (including for direct marketing)

7. Right to withdraw consent at any time

8. Right to lodge a complaint with a supervisory authority

To exercise your rights, contact us at [email protected].

I. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• SSL encryption on our website

• Secure email servers

• Access controls and regular security reviews

J. Changes to This Policy

We may update this Privacy Policy to reflect changes in legal requirements or our business practices. The latest version is always available on our website.